Express Entertainment marked a bold new chapter in Pakistani television on October 12, 2025, with an exclusive bloggers’ meet-up in Karachi to unveil its latest drama serial, Dil Dhoondta Hai Phir Wohi. Directed by Adnan Sarwar and written by Rida Bilal, the production by Alpha Productions stars Zara Noor Abbas as Ramsha and Zahid Ahmed as Ali in a poignant tale of enduring love tested by early-onset dementia. Supported by Rubina Ashraf, Faizan Shaikh, and others, the series promises cinematic depth and emotional resonance, airing Wednesdays and Thursdays at 8 PM.
Guests previewed gripping episodes highlighting memory loss’s harsh realities, sparking discussions on resilience and identity. Channel executives emphasized digital partnerships with bloggers to amplify diverse narratives, reinforcing Express’s commitment to innovative, socially relevant storytelling amid industry saturation. Social media buzzed with praise for the trailer’s chemistry and theme, with fans calling it a “game-changer” for primetime drama. Zahid Ahmed hailed the project as a tribute to human bonds, while Zara Noor Abbas teased its raw vulnerability. As the first episode streams with English subs, Dil Dhoondta Hai Phir Wohi signals Express’s push for profound, conversation-starting content.
