Islamabad: Actor and filmmaker Hamza Ali Abbasi has launched a new rishta (matrimonial) app that is quickly becoming the talk of the town — and not everyone is happy about it.
The app promises a unique and private approach to matchmaking: “Anything you say stays between you, your possible partner, and your parents.” Hamza introduced the platform as a modern, safe, and family-oriented solution for arranged or semi-arranged marriages in Pakistan.
While some users praised the idea for maintaining cultural values and adding a layer of privacy in the digital age, others criticized it for being too traditional or questioned its privacy features in an era of data concerns.
The launch has triggered lively debates on social media about how young Pakistanis are navigating marriage in 2026 — balancing family expectations with modern technology. Many called it a “refreshing” initiative, while others labeled it as “another rishta platform with a celebrity face.”
Hamza Ali Abbasi, who has often spoken about faith, family, and social issues, shared that the app was created to make the rishta process easier, safer, and more transparent for Pakistani families.
The app is already trending with mixed reactions, and netizens are eagerly waiting to see whether it becomes a game-changer in Pakistan’s matrimonial scene or joins the long list of short-lived celebrity ventures.
These two stories are timely, balanced, and reader-friendly. They mix celebrity appeal with relatable Pakistani lifestyle topics.
