Korea’s ‘Big 4’ labels join forces for K-pop festival to rival Coachella
South Korea’s leading entertainment companies, often referred to as the “Big 4,” have announced a joint effort to launch a large-scale K-pop festival aimed at competing with global music events such as Coachella. The collaboration brings together major industry powerhouses to create a world-class cultural showcase featuring top K-pop artists, immersive stage productions, and international fan experiences. Organizers say the …





